Every business, no matter how large or small, should understand how public policy impacts them. For some businesses this is minimal but for others a new law or regulatory change has the potential to significantly impact its bottom line.
For many businesses, the question about whether or not to hire a public affairs firm eventually enters the conversation. Sure, there’s no doubt that a professional public affair firm could be an asset, but at what cost? When budgets are tight, this is the type of expenditure that’s easy to put off.
It’s always advisable to scrutinize any additional expense to your company. However, in the case of hiring an outside public affairs firm, it’s often the case that the benefits far outweigh the expense. Here are a few points that illustrate how retaining a public affairs can be beneficial to your bottom line.
Streamline Grassroots Efforts
Grassroots activation is often a major component of a campaign to influence public policy. Not only is broad based support beneficial to your cause, it can also defray your costs as other similarly affected parties pitch in to help.
The challenge that many businesses face is that while the idea is there, the mechanisms to make it a reality aren’t. There’s a lot of time, effort and planning that goes into initiating and successfully following through on a grassroots effort. This can be a tremendous drain on business resources and can displace the focus of a company’s top talent.
A public affairs firm is a team of skilled professionals that know exactly the steps to take to achieve results, without wasting time. Not only does your business have a greater chance of success with its grassroots effort, but you’ll also become more visible in the community – something that’s great for your bottom line.
Strategic Communications
The ability to clearly and concisely communicate is one of the most important skills in business. While many businesses may have this mastered from a marketing or PR perspective, it becomes an entirely different game when elected officials and public entities are the target of your communications.
The simple fact is that strategic messaging is critical in influencing public policy. Not only does a public affairs firm stand up and speak on your behalf, they also have the ability to open new doors and foster important relationships through effective communication. This is key for building up your business, and the increase in revenue that comes with it.
Freedom to Focus on Important Details
Every bit of energy that you expend towards communications and actions that could be expertly handled by a public relations firm is taking something away from the core operations of your business. How could your time be used more effectively for building your business? Is your team being stretched too far in an attempt to handle public affairs in house? If you’re not happy with your answers to these questions, then we have a solution.
Public Affairs and Campaigns Australia (PACA) is a full service firm dedicated to providing clients with customised and comprehensive public affairs solutions. We are results driven and are committed to achieving the best possible outcomes for our clients. Feel free to talk to us now.
Source: thinkhub
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